BMW MOTORRAD ESTABLISHES THE M.
Top performance in motorsport doesn't happen by coincidence: Years of development, tests, optimisations and a lot of passion are needed to be at the forefront. BMW Motorrad HP models with optional equipment and the optional accessories with the HP branding were already the sporty spearhead of the superbikes from BMW Motorrad. Our ambition has always been clear: We're constantly improving performance and thus ensuring top performance in motorsport and on the road. Now we're taking the next step and offering exclusive packages and accessories under the brand name M in the future.
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M stands for a philosophy. A clear ambition: Power, passion and the enjoyment of high-performance and exclusivity. ”
M - Since 1972. The same thing that BMW has been doing in the automobile segment, with ever-new highlights in racing and on the road, they are also doing now at BMW Motorrad. It starts with the RR: For the first time, there's going to be an M package that will make the hearts of racers and sporty motorists beat faster.
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The DNA of motorsport.
With the new RR and the first available M package, we're giving you the opportunity to be on the circuits and streets of the world with unimagined performance. But we always have one goal: Always being at least one tyre ahead of the rest and continuously bringing top performance to a new level.
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The RR: The first superbike with the M package.
THE POWERFUL PACKAGE
RR with M package.
When you experience the new RR with the optional M package, then you immediately realise: Only pure performance counts here. A separate M package and a comprehensive range of accessories are already available for the market introduction. Also here with M's clear ambition of attaining the highest performance and a further enhanced riding experience.
